Natural Wellbeing Blog

What Should You Avoid When Shopping For Cosmetic Products?

The last 10 years has seen the market value of natural cosmetic products rise by 114% due to a growing acceptance of non-synthetic alternatives. Although the natural products might be a little bit more expensive than their synthetic counterparts, they present consumers with a reduced risk of negative health conditions. Unfortunately, some of the synthetic cosmetic product companies use deceptive marketing strategies to win over the hearts of the health-conscious consumer, similar to the misleading practices adopted by some food companies. Some of these include labeling products as ‘natural,’ ‘fragrance-free’ and even ‘for sensitive skin’ to entice customers to buy the products, even though these claims might not be approved by the various regulatory bodies.